FEATURED BOOK: Brimstone 1
AUTHOR: Jason William Karpf
PUBLISHER: Elk Lake Publishing, Inc.
GENRE: Christian sci-fi
SERIES OR STAND ALONE: First of a trilogy
TARGET AGE: late teens to seniors
(readers who love the Lord and are fans of Twilight Zone and James Bond)
IT IS MY PLEASURE TO WELCOME AUTHOR JASON WILLIAM KARPF TO THE OVER 50 WRITER. JASON SHARES A WEALTH OF INFORMATION ABOUT A CRUCIAL ASPECT OF ANY SUCCESSFUL WRITING CAREER – MARKETING.
JASON IS OFFERING A GIVEAWAY! SIMPLY LEAVE A COMMENT BELOW TO ENTER THE DRAWING FOR AN EBOOK COPY OF BRIMSTONE 1.
BARRIERS LOWERED
Today’s media and marketing empower the Over 50 Writer
by
Jason William Karpf
I grew up in the entertainment industry, the font of youth culture (not quite the same thing as the Fountain of Youth). Everyone wanted to hire young writers, cater to young audiences, and look younger while doing it. But I didn’t succeed as a young screenwriter trying to follow my mother’s footsteps. By my mid-thirties, I quietly buried my dreams and moved on.
How could I return to fiction as I approached my sixtieth birthday? I had two compelling reasons. The desire to write science fiction and thrillers glorifying Jesus finally overwhelmed my fear and excuses. And I had new means to tell stories and seek audiences, empowerment that didn’t exist when I was young. My intervening experience in marketing told me so, twenty-five years of applying my love of storytelling in ways that paid bills and imparted lessons.
When I was a young writer in the 1980s and 1990s, the gatekeeper system was in effect—a relative handful of well-funded organizations controlling the production, distribution, and promotion of creative content. This system constituted “barriers to entry” for anyone wanting to write a book, make a movie, or record a song to be enjoyed by perfect—and paying—strangers. Digital technology has lowered the barriers. In the twenty-first century, production, distribution, and promotion are within anyone’s grasp.
But what about making real money? If I’m a novelist, doesn’t that mean a contract with a big publisher? As Over 50 writers, we’re cursed with nostalgia. Reality: being a self-sufficient scribe has always been difficult. In the “good old days,” hefty advances only came to a fortunate few. A daunting percentage of produced works (books, movies, TV shows, etc.) flopped in the gatekeeper era as the big companies had no secret formulas. The phone stopped ringing for writers saddled with blame as success has always been provisional. And these novelists or screenwriters with careers poised on the knife’s edge—like my beloved late mother—were still the “lucky ones.” Today, legacy media are even more cautious in what they greenlight with audiences even more fragmented and fickle. Easy Street is a couple of blocks from the Fountain of Youth.
Why the history lesson and pep talk? Because if you were born in 1971 or earlier (highly likely if you’re reading this blog), you should be writing. But that requires the additional responsibility of marketing your work. Don’t be afraid. Be grateful you can now assume that responsibility. Don’t think you can do it? If you can tell a story (again, highly likely if you’re reading this blog), you can market.
So now I’m going to tell everything you need to know to market your writing? No. Guest bloggers have a set word limit on The Over 50 Writer and besides, you have to put in the work of learning as well as executing marketing. You can learn this on your own. You can do this on your own. Explore these topics as you turn yourself into a marketer:
Target marketing: Who are your readers? Your subject matter and genre are key determinants. Find articles and websites identifying readership for your type of writing. Describe your readers by demographics (age, gender, ethnicity, income, education) and lifestyle. Create reader personas, hypothetical versions of ideal readers crafted from these identifying variables (marketers frequently develop personas during planning).
Promotional mix: The promotion mix represents the traditional methods of marketing outreach: advertising, public relations, sales promotion (contests, discounts, giveaways), direct marketing, personal selling. You don’t have to use all elements. Some may not be appropriate or effective for your target markets. Some may be too expensive. Determine which parts of the promotional mix you will use.
Media selection: Your target markets will prefer certain media. Research the ample data on these preferences. Devote your efforts to these media.
Content strategy: Treating marketing communications as content—informative, valuable, actively sought by customers—is a dominant marketing trend. Websites that attract users with useful content epitomize the strategy. Social media is also all about content strategy. The Over 50 Writer blog is a perfect example. So is my guest post on the blog. I want you to find value in the very content you’re reading, motivating you to buy my novel, Brimstone 1.
Budgeting: Decide carefully where you will spend money on marketing. Domains and hosting are obligatory expenses for web presence. Options grow from there. Will you need a designer for website or graphics? Will you need an email service like Constant Contact or Mail Chimp for direct marketing? Advertising costs money—be VERY careful here.
Scheduling: Time is money, so track the time you spend on marketing. Set deadlines for marketing actions. Establish a calendar for regular social media activity. Consistency is key.
Evaluation: Track results. Reinforce marketing actions that prove effective (e.g., an email message with higher percentage of response). Revise or eliminate ineffective marketing.
Relationship Building: Marketing is about relationship, a willing exchange of value. It is not about shouting “Buy, buy, buy!” Connect with your readers. Nurture the relationship.
You’ll notice I haven’t provided how-tos, such as how to use Instagram or how to operate a WordPress blog. Instruction is widely available—books, videos, courses, networking groups. Don’t be intimidated. Don’t be impatient. If you’ve waited fifty-plus years to find your true voice as a writer, you can take time to learn digital communication basics. But don’t be overcautious. Don’t wait until you “get it perfect” before you go live. You can always revise and improve your marketing.
This is a great time to be a writer. Seize the production, distribution, and promotion of your work. If you happen to be over fifty, rejoice in the wisdom you bring to this new era of storytelling. Celebrate barriers lowered.
###
Joshua 6:20 NLT
When the people heard the sound of the rams' horns, they shouted as loud as they could. Suddenly, the walls of Jericho collapsed, and the Israelites charged straight into the town and captured it.
Blurb for Brimstone 1
Christianity’s greatest revelation in twenty centuries is coming from the heavens—in the belly of a spaceship marked for destruction!
Billionaire Baxter Moore and his family have broadcast scripture into space for eighty years. Now, a UFO heads to Earth in response. Brimstone 1—the first Christian rocket—will intercept, piloted by NASA veteran Jana McAlister. A young engineer, Elijah Lindstrom, unravels the secrets and falls in love with the beautiful astronaut. As the countdown approaches, an anti-Christian militia plots the annihilation of Brimstone 1 to end the extraterrestrial evangelism.
An apocalypse looms as timeless scripture, futuristic technology, and worldly conspiracy collide. Will Elijah become “the new prophet” as Jana proclaims? Will humanity find rebirth or chaos in the revelation aboard Brimstone 1?
Patti’s review of Brimstone 1:
This sci-fi page turner explores the possibility and responsibility of Christians to spread the gospel beyond our own planet Earth to outer space. This has been the objective of three generations of Moores, all three named Baxter, backed by their multi-billion-dollar media enterprise, for close to a century.
Engineer Elijah Lindstrom and world-famous astronaut Jana McAllister are key players in the mission to launch Brimstone 1, a rocket meant to retrieve a message from outer space. Opposition from the anti-Christian Humanist League leads to a showdown of good versus evil.
Author Jason Karpf has crafted a story that promotes the theme of sacrifice and faithfulness of Christians to stand up for the sovereignty of Jesus Christ as Lord as they strive to spread the gospel.
I would recommend this book to sci-fi fans who enjoy futuristic stories that deliver suspense supportive of Christian values and enhanced by technical jargon.
Amazon Buy link http://ow.ly/oCMx30ry9Ga
DON’T FORGET TO LEAVE A COMMENT TO BE PLACED IN THE DRAWING TO WIN AN EBOOK COPY OF BRIMSTONE 1 BETWEEN NOW AND SATURDAY), MARCH 6TH AT MIDNIGHT MST.
BY LEAVING A COMMENT, YOU GRANT PERMISSION FOR YOUR EMAIL TO BE REVEALED TO THE AUTHOR IF YOU ARE THE WINNER TO FACILITATE RECEIPT OF YOUR BOOK.
Jason William Karpf grew up with storytelling. The son of a screenwriter, he was a child actor in the early 1970s, appearing on classic TV shows The Bold Ones, The Courtship of Eddie's Father, and Bonanza. Screenwriting became his calling from his teens to early thirties. In 1994, he wrote the book Anatomy of a Massacre, the true story of the era’s worst mass shooting.
Today, Jason is an author, speaker, college instructor, and marketing/fundraising professional. His blogging and nonfiction writing brings a Christian perspective to marketing and communication. He is author of the Christian sci-fi novel Brimstone 1, released in 2021 by Elk Lake Publishing, Inc.
Jason and Ann, his wife, live in Minnesota and have three grown children. When he’s not writing, speaking, or teaching, he’s making music, playing bass and guitar on his church’s worship team. A history and trivia aficionado, Jason was a four-time champion on the TV game show Jeopardy.
Learn about Jason and his novel Brimstone 1 at www.brimstone1.com.
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WELCOME AUTHOR BARBARA BRITTON
3/16/2017 10:15:00 AM by: Patti Shene
WELCOME AUTHOR GAIL KITTLESON
3/9/2017 1:10:00 AM by: Patti Shene
WELCOME AUTHOR DELIA LATHAM
3/2/2017 10:10:00 AM by: Patti Shene
WELCOME AUTHOR LAURA V. HILTON
2/23/2017 10:35:00 AM by: Patti Shene
WELCOME AUTHOR JANELL WOJTOWICZ
2/2/2017 1:35:00 PM by: Patti Shene
WELCOME AUTHOR SUSAN PAGE DAVIS
1/26/2017 1:37:00 PM by: Patti Shene
CAN YOU TAKE YOUR TEETH OUT?
1/15/2017 12:21:00 AM by: Patti Shene
THE HEART OF THE OVER FIFTY WRITER
1/6/2017 1:40:00 PM by: Patti Shene
WHERE IS BABY JESUS by BETH STEURY
12/21/2016 11:40:00 PM by: Patti Shene
WELCOME AUTHOR KATHERYN MADDOX HADDAD
12/14/2016 8:55:00 PM by: Patti Shene
WELCOME AUTHOR PATRICIA BRADLEY
12/8/2016 10:09:00 AM by: Patti Shene
WELCOME AUTHOR LAURA V. HILTON
12/1/2016 11:25:00 AM by: Patti Shene
WELCOME AUTHOR CHRISTINE LINDSAY
11/26/2016 9:15:00 PM by: Patti Shene
WELCOME AUTHOR KIMBERLI RENEE CAMPBELL
11/16/2016 9:30:00 PM by: Patti Shene
WELCOME AUTHOR JODIE WOLFE
11/3/2016 9:10:00 AM by: Patti Shene
WELCOME AUTHOR JEAN ANN WILLIAMS
10/20/2016 12:05:00 AM by: Patti Shene
WELCOME AUTHOR DAWN V. CAHILL
10/6/2016 3:14:00 PM by: Patti Shene
WELCOME AUTHOR JANET K. BROWN
9/29/2016 10:28:00 AM by: Patti Shene
WELCOME AUTHOR ROSE ALLEN MCcAULEY
9/22/2016 10:58:00 AM by: Patti Shene
WELCOME AUTHOR PATRICK E. CRAIG
9/15/2016 1:14:06 AM by: Patti Shene
WELCOME AUTHOR ALICE K. ARENZ
8/31/2016 12:00:01 AM by: Patti Shene
WELCOME AUTHOR CLEO LAMPOS
8/18/2016 12:52:12 AM by: Patti Shene
WELCOME AUTHOR JUNE FOSTER
8/4/2016 1:14:19 AM by: Patti Shene
WELCOME AUTHOR ELLIE GUSTAFSON
7/28/2016 11:30:20 AM by: Patti Shene
WELCOME AUTHOR GAIL KITTLESON
6/2/2016 12:23:24 AM by: Patti Shene
WELCOME AUTHOR JO HUDDLESTON
5/19/2016 3:12:45 PM by: Patti Shene
WELCOME AUTHOR CAROLE BROWN
5/4/2016 12:00:01 AM by: Patti Shene
The Tenacity of an Arachnid by Sandy Kirby Quandt
4/21/2016 12:49:05 AM by: Patti Shene
WELCOME AUTHOR BONNIE ENGSTROM
4/7/2016 1:07:13 AM by: Patti Shene
REVIEW OF SAINT'S ROOST by TERRY BURNS
3/30/2016 12:00:01 AM by: Patti Shene
WELCOME AUTHOR ANNETTE O'HARE
3/17/2016 12:45:02 AM by: Patti Shene
WELCOME AUTHOR DONNA SCHLACHTER
3/3/2016 12:00:01 AM by: Patti Shene
REVIEW OF HANNAH'S CHOICE BY JAN DREXLER
2/27/2016 7:48:49 PM by: Patti Shene
WELCOME AUTHOR WADE WEBSTER
2/17/2016 12:00:01 AM by: Patti Shene
WELCOME AUTHOR PAT JEANNE DAVIS
2/3/2016 12:00:01 AM by: Patti Shene
WELCOME AUTHOR DEBRA E. MARVIN
1/20/2016 11:44:44 PM by: Patti Shene
HAPPY 2016 FROM WRITER SANDY KIRBY QUANDT
1/7/2016 12:44:03 AM by: Patti Shene
WELCOME AUTHOR GAIL KITTLESON
12/18/2015 11:43:46 AM by: Patti Shene
WELCOME AUTHOR JUNE FOSTER
12/3/2015 10:21:32 AM by: Patti Shene
WELCOME AUTHOR TERESA IVES LILLY
11/19/2015 3:51:08 PM by: Patti Shene
WELCOME AUTHOR NIKE CHILLEMI
10/14/2015 12:00:01 AM by: Patti Shene
WELCOME AUTHOR KELLY IRVIN
10/1/2015 10:53:45 AM by: Patti Shene
WELCOME AUTHOR PATTY SMITH HALL
9/17/2015 5:15:21 PM by: Patti Shene
WELCOME AUTHOR HOLLY MICHAEL
9/4/2015 8:45:59 PM by: Patti Shene
WELCOME AUTHOR CONNIE MILLER PEASE
8/19/2015 11:58:11 PM by: Patti Shene
WELCOME AUTHOR JOHNNIE ALEXANDER
8/5/2015 12:00:01 AM by: Patti Shene
WELCOME AUTHOR TERESA POLLARD
7/16/2015 1:54:52 PM by: Patti Shene
WELCOME AUTHOR GAIL SATTLER
7/9/2015 11:11:36 AM by: Patti Shene
WEIGHT LOSS DEVOTIONAL FREE ON KNDLE
6/20/2015 12:00:01 AM by: Patti Shene
WELCOME AUTHOR YVONNE ADERSON
6/5/2015 12:00:01 AM by: Patti Shene
WELCOME AUTHOR SHERRI STONE
5/21/2015 1:14:50 AM by: Patti Shene
WELCOME AUTHOR MARIANNE JONES
5/6/2015 12:00:01 AM by: Patti Shene
REVIEW OF INDEBTED BY BRAXTON DeGARMO
4/29/2015 12:00:01 AM by: Patti Shene
WELCOME AUTHOR DEANNA K. KLINGEL
4/17/2015 9:32:59 AM by: Patti Shene
WELCOME AUTHOR TERESA IVES LILLY
4/2/2015 12:00:01 AM by: Patti Shene
WELCOME AUTHOR PEG PHIFER
3/19/2015 9:59:00 AM by: Patti Shene
WELCOME AUTHOR DARLENE FRANKLIN
3/4/2015 12:00:01 AM by: Patti Shene
WELCOME AUTHOR MICHELLE GRIEP
2/20/2015 9:45:37 PM by: Patti Shene
NEGOTIATING THE LEARNING CURVE
2/6/2015 11:43:27 PM by: Patti Shene
WHEN ENCOURAGEMENT COMES YOUR WAY
1/30/2015 10:49:02 PM by: Patti Shene
WELCOME AUTHOR SANDY NADEAU
1/14/2015 10:13:57 PM by: Patti Shene
I AM A WRITER--OR AM I REALLY?
1/1/2015 8:17:26 PM by: Patti Shene
WELCOME AUTHOR GEORGE DUNCAN
12/3/2014 12:00:01 AM by: Patti Shene
WELCOME AUTHOR MARTHA ROGERS
11/21/2014 12:00:01 AM by: Patti Shene
WELCOME AUTHOR EDITH EDWARDS
11/6/2014 11:15:50 PM by: Patti Shene
WELCOME AUTHOR GAIL KITTLESON
10/16/2014 12:00:01 AM by: Patti Shene
WELCOME AUTHOR CAMILLE EIDE
10/2/2014 12:00:01 AM by: Patti Shene
WELCOME AUTHOR FRANCES SUSANNE BROWN
9/18/2014 10:48:13 AM by: Patti Shene
WELCOME AUTHOR AVA PENNINGTON
9/4/2014 12:00:01 AM by: Patti Shene
WELCOME AUTHOR LILLIAN DUNCAN
8/21/2014 12:00:01 AM by: Patti Shene
WELCOME AUTHOR CYNTHIA TONEY
8/6/2014 12:00:01 AM by: Patti Shene
WELCOME AUTHOR CARRIE STUART PARKS
7/16/2014 12:00:01 AM by: Patti Shene
WELCOME AUTHOR & PUBLISHER TRACY RUCKMAN
7/3/2014 12:00:01 AM by: Patti Shene
WELCOME AUTHOR JANET SKETCHLEY
6/18/2014 12:00:01 AM by: Patti Shene
WELCOME AUTHOR ANE MULLIGAN
6/4/2014 11:36:05 PM by: Patti Shene
WELCOME AUTHOR REBECCA CAREY LYLES
5/15/2014 1:04:21 PM by: Patti Shene
DARK BIOLOGY BY BONNIE DORAN
5/1/2014 12:00:01 AM by: Patti Shene
BY THE WATERS OF KADESH BY CAROLE TOWRISS
4/17/2014 12:50:51 PM by: P
WHERE HOPE STARTS BY ANGELA D. MEYER
4/3/2014 12:00:01 AM by: Patti Shene
THE CHARM BRACELET BY SUSAN PAGE DAVIS
3/20/2014 12:00:01 AM by: Patti Shene
Love Redeemed by Kelly Irvin
3/5/2014 12:00:01 AM by: Patti Shene
Shadows of the Past by Patricia Bradley
2/20/2014 12:00:01 AM by: Patti Shene
WELCOME WRITER DELORES LIESNER
2/5/2014 12:00:01 AM by: Patti Shene
The Heartbeat of the Novel by James R. Callan
1/15/2014 12:00:01 AM by: Patti Shene
Don't Let Bible Contradictions Rob Your Faith
1/2/2014 12:00:01 AM by: Patti Shene
Welcome Author Lilliann Duncan
5/30/2013 12:00:01 AM by: Patti Shene
Confessions of a Reluctant Reader
5/9/2013 12:00:01 AM by: Patti Shene
WELCOME AUTHOR LENA NELSON DOOLEY
5/2/2013 12:00:01 AM by: Patti Shene
WELCOME AUTHOR KATHI MACIAS
4/24/2013 12:00:01 AM by: Patti Shene
Review of Congo Dawn by Jeanette Windle
4/18/2013 12:00:01 AM by: Patti Shene
I'm back
4/11/2013 12:00:01 AM by: Patti Shene
Welcome Author JoAnn Durgin
2/14/2013 12:00:01 AM by: Patti Shene
Welcome Award-Winning Author Susan Page Davis
2/7/2013 12:01:15 AM by: Patti Shene
Teaching Old Dogs New Tricks
1/30/2013 12:00:01 AM by: Patti Shene
Introducing Jeanette Windle and Congo Dawn
1/23/2013 10:22:45 PM by: Patti Shene
Author Carole Johnson on Perseverance
1/17/2013 12:24:00 AM by: Patti Shene
The Value of Social Media
1/9/2013 12:00:01 AM by: Patti Shene
A Glimpse Into the Future
1/2/2013 12:00:01 AM by: Patti Shene
Welcome Author Jo Huddleston
12/20/2012 12:00:01 AM by: Patti Shene
Give Some Holiday Hope for Just $3.99
12/14/2012 12:00:01 AM by: Patti Shene
Great Christmas books from Lena Nelson Dooley
12/7/2012 12:00:01 AM by: Patti Shene
Welcome to Author Jude Urbanski
11/13/2012 12:59:21 PM by: Patti Shene
A Writers Journey Part IV
11/13/2012 12:55:36 PM by: Patti Shene
Interview with Author Kelly Irvin
11/13/2012 12:50:08 PM by: Patti Shene
Whose prophecy do you believe?
11/13/2012 12:00:01 AM by: Patti Shene
Welcome Author Michal J. Webb
11/13/2012 12:00:01 AM by: Patti Shene
Meet Author Sharon Shrock and the Women of Valley
11/13/2012 12:00:01 AM by: Patti Shene
Welcome Author Lillian Duncan
11/13/2012 12:00:01 AM by: Patti Shene
