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Step Into The Light Podcast

Is where we introduce listeners to people who have found their way out of the dark shadows of life and back to light and those who lead others on their journey from darkness to light.

STEP INTO THE LIGHT

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Latest Show

2024-12-26
Episode #272 - Featuring Antony Kolenc

Antony has won several book awards, is a columnist for Practical Homeschooling Magazine, and hosts The Shepherd’s Pie radio show and podcast. A previous guest on Step Into the Light, Antony returns today to discuss the sixth book in his teen historical fiction Harwood Mysteries series titled The Devil’s Ransom. Join us as Antony discusses The Harwood Mystery series, it's message for teens, and his plans for an innovative and intriguing adult series due to release next year.

Recent Posts

WHY A NEWSLETTER? by PATTI SHENE GONZALES
1/16/2025 10:35:00 PM BY Patti Shene

WHY A NEWSLETTER?

 

 

by

 

 

Patti Shene Gonzales

 

 

WHY I CHOSE CREATING A NEWSLETTER AS THE NEXT STEP IN MY WRITING JOURNEY.

 

 

My scheduled guest blogger for today got bogged down with unexpected tasks, so I’m filling in with my thoughts about newsletters.

 

 

I’ve received newsletters from other authors for several years now and have tucked away ideas in my head as to what I would like to include in mine when I decided to create one. A friend sent me tips by famous author, speaker, and marketer James Rubart. I’ve incorporated his ideas into my goals for and motivation for creating a newsletter.

 

 

A newsletter is not meant to satisfy the writer, but the reader. I want my readers to know me as an author, but I also want them to know why I think the way I do, why I like to write what I do, and what I have learned from other writers. In my first newsletter, I explained why I like to write westerns and the status of my completed manuscript.

 

 

The goal of my two blogs is to promote other authors. Those of you who have followed my blogs know I feature multi-published authors as well as those who have launched a debut novel. Some of my authors are pre-published and share valuable information about their writing journey useful to other writers. Therefore, I featured authors in my newsletter whose books I have read

 

 

A personal reason for reaching out through a newsletter is, of course, to familiarize people I know and those I don’t with my writing life. As a writer, I strive to deliver something that will fulfill the needs of my readers, whether that be information, entertainment, or inspiration, and sometimes all three. That’s why I advertised my Christmas novella in my first newsletter. It carries a message of healing and hope to those who have lost a spouse and emphasizes the real meaning of Christmas.

 

 

As an incentive to check out the book, I offered a $50 Amazon gift card to any reader who sent me a photo of themselves reading the book. This provided inspiration to readers and benefitted me as a writer for marketing purposes. My ultimate goal was to offer an incentive to readers to explore my writing to find out if what I have to share meets their need.

 

 

A newsletter enables me to share with those who have intentionally signed up to communicate with me. This is where a newsletter differs from social media. Readers must subscribe, granting their permission for me to show them my content. Some will discover my material doesn’t interest them or meet their needs. The beauty of a newsletter is that a subscriber can unsubscribe any time. Social media sometimes inundates us with posts we don’t particularly care to see.

 

 

I’m excited to have taken this next step in my writing journey, and if you haven’t joined me by subscribing, I invite you to do so now at this link

 

I’ll share news about my writing journey and stories of other writers who have become dear friends. I’ll recommend books, both fiction and non-fiction that will enrich your life in some way. I will do my best to provide information that will meet your needs in some manner. Each issue will offer a giveaway of some sort.

 

 

My current giveaway is an effort to gain new subscribers. If you are not a subscriber and sign up, you will be entered in a drawing to win a $25 Amazon gift card. If you are already subscribed, recommend someone who you think would enjoy the newsletter. If they subscribe, you and that new subscriber will be entered in the drawing. All entries must be received by midnight Mountain Time on Friday, February 14th. The winner will be drawn in time for my next newsletter, which will be sent out around February 15th.

 

 

NOTE: NEWSLETTER AND BLOG POST SUBSCRIPTIONS ARE OPTIONED BY TWO DIFFERENT LINKS ON THE WEBSITE.

 

 

I’d love to hear what your favorite features are in the newsletters you receive. If you have a newsletter, leave the URL in the comments so I and my readers can subscribe! Let’s support each other!